Why Ingredients Matter

The world we live in today is much different than 20 years ago. Unfortunately, many products and companies do not use wholesome ingredients but instead use sulfates, parabens and harsh chemicals. If you turn your favorite product around to read the back of the container, can you name and pronounce anything on the list? Unfortunately many cannot. Your skin is your largest organ and what you put onto it is very important. This includes your hair and scalp. As we move into the rapid digital age, it has become easier to identify great products and confirm the ethics behind them and, most significantly, their ingredients.

True Keratin uses a variety if wholesome ingredients in all of our products, from where our keratin is procured to where we get our fruit and essential oils. Each person we work with holds their ethical standards high for fresh and ripe products. They also take into consideration our ecological footprint. We believe that only using Certified Organic Ingredients is important and sets us apart from the cluttered hair care lines today.

These are some of our favorite fruit ingredients. They are hand selected to keep your hair looking gorgeous and feeling healthy.

Acai Berry

This little purple berry has the best combination of minerals and amino acids that help strengthen the hair. It is rich in Protein, Vitamins A, B1, E and C, omega-6 and omega-9 fatty acids, fibers and enzymes.


Raspberries are not only delicious in taste, but they also have major benefits for your hair. Rich in vitamins and antioxidant, raspberries promote healthy and shiny hair.

Grapefruit Extract

This vital extract rejuvenates the hair and improves elasticity and texture. Rich in Vitamin E, it eliminates free radicals to produce healthy oils in the scalp.

Mandarin Fruit

Mandarin is an exotic fruit that helps maintain the moisture and protein balance in hair. It adds sheen to dull hair and controls frizz. Each and every fruit we select to be in our products has a special purpose and adds a subtle fragrance so your hair can smell amazing while the fruits rich oils penetrate deeply to activate healthy and shiny hair. Choosing products that have ethical and healthy ingredients is the first step in making manufacturers more accountable. When we refuse to buy products with unethical and toxic ingredients we create a demand for productshealthy and eco friendly. Consequently we are doing our part to leave a fruitful earth for future generations.



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